Care2.com has a couple million pages of content. Problem is, some of it is really hard to find.

We have undertaken a couple major SEO overhauls this year, and there are more in the works. We’re doing on-site optimizations, link building, and outbound marketing. I’ll write about it all here.

I have a couple success stories to share and a fat cautionary tale too. (Hopefully just one.)

In a nutshell, this is a blog about in-house SEO.

Make that an organic nutshell.