The SEO Greenhouse: Growing Search Traffic Organically

The risk of onsite NOFOLLOW

November 20th, 2009 · No Comments

Bruce Clay announced something surprising at Pubcon last week, something that pounds the final nail in the so-called “pagerank sculpting” coffin.

In a nutshell, the NOFOLLOW attribute is not link-specific. If you use it on one link from page1 to page2, none of the other links to page2 from page1 will be followed either.

If this is true, then attempts to have Google favor a specific text link with good link text over some other image link will have serious and unintended consequences. Namely, no link juice will flow through either link!

I tested this myself. The results are pretty compelling. [Read more →]

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Firefox LinkCounter Plug-in Update

October 19th, 2009 · No Comments

LinkCounter 1.3.0 screenshotThe amount of Page Rank (or “link juice”) passed by Google through a link is inversely proportional to the number of links on a page. All else being equal, the best way to increase the juice flowing through a link is to remove some of the other links on the page.

Counting the links on a page is therefore a useful tool for understanding how link juice passes through a page. There used to be a great link-counting plug-in for Firefox, but its author stopped updating it a long time ago, and it stopped working as of Firefox 3.

Benj Arriola of updated the add-on to work with Firefox 3, but his version expired as of 3.5.1. You can still download Benj’s modified XPI here if you need to.

The link-counting code still runs fine under Firefox 3.5.X, but won’t install without modification. Here are step-by-step instructions for modifying the add-on to work with FF 3.5.3 or later. [Read more →]

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October 1st, 2009 · No Comments

Picture 2

If you have a minute, vote for our Halloween ecards page at

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Live Search is a tease

November 22nd, 2008 · No Comments

Found this referrer my server logs today:

Whoa, could my little website be ranking for “wordle” just a couple days after I mentioned it in a post?

Of course not. But the MSN/Live Search bot sends phony HTTP_REFERER strings when it crawls sites. [Read more →]

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Create tag cloud for inbound search terms via Wordle

November 17th, 2008 · No Comments

Following a suggestion at the Enterprise SEO session of PubCon, I’ve been using to create a tag cloud from inbound search terms.

Will this actually help me evangelize SEO to the rest of the team? This remains to be seen. Perhaps the real value comes in comparing clouds from multiple data points over time, to visualize the change.

Included here is a sample tag cloud, generated for an old personal blog, just to illustrate the result. Read on for tips and a special tool for Omniture users.
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SERP Rank Traffic Calculator

November 5th, 2008 · 8 Comments

What is the top position in Google worth?

Obviously it depends on the search volume for whatever term you’re interested in. Some terms have a lot of search traffic, and others not so much.

Whatever traffic you’re getting for a particular term now, I can tell you what you’ll get if it moves up or down in the SERPs. There’s a calculator after the jump… [Read more →]

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wrestling victory from the jaws of wikipedia

February 5th, 2008 · 1 Comment

We’ve had the number two result in Google for [epsom salts] for, like, ever. #1 has always been wikipedia’s page.

I know all the cool SEOs disparage PageRank, but relative measures ought to mean something — and wikipedia bests our page 6 to 4.

But as of today, the Google proxy Scroogle began showing Care2’s “13 Wonderful Ways to use Epsom Salts” article at #1. [Read more →]

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Prevent spidering during site maintenance

February 5th, 2008 · 1 Comment

What happens if Googlebot drops by when you’ve taken the site down for maintenance?

In some cases, the maintenance page can get indexed!

This is a screenshot of the top result for [jobfinder], our “green jobs” listing at Jobfinder [Read more →]

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Your rank-tracking software is broken

February 3rd, 2008 · No Comments

I’m obsessed with rank, and you are, too, unless you’ve surfed here by accident. I use rank-tracking software to see how my pages are performing for searches on relevant keywords.

Unfortunately, it lies to me. Check out the top 10 items it finds in Google for the search [green living]; the Care2 site is listed at #7 and #8: [Read more →]

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content is king

January 31st, 2008 · No Comments

SEO and content go hand-in-hand: if you have great content, you can get a lot of link juice for free… but if your content is lousy, you won’t be able to convince the search engines otherwise for long.

Therefore, I’m really excited to announce the launch of a wonderful new blog… [Read more →]

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