Bruce Clay announced something surprising at Pubcon last week, something that pounds the final nail in the so-called “pagerank sculpting” coffin.
In a nutshell, the NOFOLLOW attribute is not link-specific. If you use it on one link from page1 to page2, none of the other links to page2 from page1 will be followed either.
If this is true, then attempts to have Google favor a specific text link with good link text over some other image link will have serious and unintended consequences. Namely, no link juice will flow through either link!
I tested this myself. The results are pretty compelling. [Read more →]
The amount of Page Rank (or “link juice”) passed by Google through a link is inversely proportional to the number of links on a page. All else being equal, the best way to increase the juice flowing through a link is to remove some of the other links on the page.
Counting the links on a page is therefore a useful tool for understanding how link juice passes through a page. There used to be a great link-counting plug-in for Firefox, but its author stopped updating it a long time ago, and it stopped working as of Firefox 3.
Benj Arriola of SEOreligion.com updated the add-on to work with Firefox 3, but his version expired as of 3.5.1. You can still download Benj’s modified XPI here if you need to.
The link-counting code still runs fine under Firefox 3.5.X, but won’t install without modification. Here are step-by-step instructions for modifying the add-on to work with FF 3.5.3 or later. [Read more →]
If you have a minute, vote for our Halloween ecards page at HalloweenDirectory.com:
Found this referrer my server logs today:
Whoa, could my little website be ranking for “wordle” just a couple days after I mentioned it in a post?
Of course not. But the MSN/Live Search bot sends phony HTTP_REFERER strings when it crawls sites. [Read more →]
Following a suggestion at the Enterprise SEO session of PubCon, I’ve been using Wordle.net to create a tag cloud from inbound search terms.
Will this actually help me evangelize SEO to the rest of the team? This remains to be seen. Perhaps the real value comes in comparing clouds from multiple data points over time, to visualize the change.
Included here is a sample tag cloud, generated for an old personal blog, just to illustrate the result. Read on for tips and a special tool for Omniture users.
[Read more →]
Tags: SEO Tools
November 5th, 2008 · 8 Comments
What is the top position in Google worth?
Obviously it depends on the search volume for whatever term you’re interested in. Some terms have a lot of search traffic, and others not so much.
Whatever traffic you’re getting for a particular term now, I can tell you what you’ll get if it moves up or down in the SERPs. There’s a calculator after the jump… [Read more →]
February 5th, 2008 · 1 Comment
We’ve had the number two result in Google for [epsom salts] for, like, ever. #1 has always been wikipedia’s page.
I know all the cool SEOs disparage PageRank, but relative measures ought to mean something — and wikipedia bests our page 6 to 4.
But as of today, the Google proxy Scroogle began showing Care2’s “13 Wonderful Ways to use Epsom Salts” article at #1. [Read more →]
February 5th, 2008 · 1 Comment
What happens if Googlebot drops by when you’ve taken the site down for maintenance?
In some cases, the maintenance page can get indexed!
This is a screenshot of the top result for [jobfinder], our “green jobs” listing at jobs.care2.com: [Read more →]
I’m obsessed with rank, and you are, too, unless you’ve surfed here by accident. I use rank-tracking software to see how my pages are performing for searches on relevant keywords.
Unfortunately, it lies to me. Check out the top 10 items it finds in Google for the search [green living]; the Care2 site is listed at #7 and #8: [Read more →]
Tags: Google · SEO Tools
SEO and content go hand-in-hand: if you have great content, you can get a lot of link juice for free… but if your content is lousy, you won’t be able to convince the search engines otherwise for long.
Therefore, I’m really excited to announce the launch of a wonderful new blog… [Read more →]