We’ve had the number two result in Google for [epsom salts] for, like, ever. #1 has always been wikipedia’s page.

I know all the cool SEOs disparage PageRank, but relative measures ought to mean something — and wikipedia bests our page 6 to 4.

But as of today, the Google proxy Scroogle began showing Care2’s “13 Wonderful Ways to use Epsom Salts” article at #1. [Read more →]

What happens if Googlebot drops by when you’ve taken the site down for maintenance?

In some cases, the maintenance page can get indexed!

This is a screenshot of the top result for [jobfinder], our “green jobs” listing at jobs.care2.com: [Read more →]

I’m obsessed with rank, and you are, too, unless you’ve surfed here by accident. I use rank-tracking software to see how my pages are performing for searches on relevant keywords.

Unfortunately, it lies to me. Check out the top 10 items it finds in Google for the search [green living]; the Care2 site is listed at #7 and #8: [Read more →]

SEO and content go hand-in-hand: if you have great content, you can get a lot of link juice for free… but if your content is lousy, you won’t be able to convince the search engines otherwise for long.

Therefore, I’m really excited to announce the launch of a wonderful new blog… [Read more →]

I’m awed by the simplicity of this page: Ringworm Pictures

What’s so awesome about it? [Read more →]